Trendline
The National Association for the Advancement of Colored People (NAACP) released the 2005 Economic Reciprocity Initiative (ERI) industry report cards grading major corporations in lodging, telecommunications, financial services, general merchandising and automotive for the year 2004. The five industries earned average and below average scores. These grades reflected, for most industries, a slip in 2004 within the areas of employment, vendor development, advertising/ marketing, charitable giving and investing/ franchising. “The report cards are a good indicator for the NAACP to measure efforts or the lack thereof of major corporations in the areas of hiring, promotion, procurement, philanthropy and marketing. The main purpose for the report cards is to ensure a more enlightened consumer base,” said Dennis Courtland Hayes, NAACP interim For more details, visit: http://www.naacp.org/news/2005/2005-07-12.html
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